Issue - meetings

Report of the Director Business, Investment and Culture

The Cabinet considered a report of the Director of Business, Investment and Culture that sought approval to transition of the benefits within the Passport to Leisure and Learning Scheme into GoCV to create a unified concession Go CV card. An appendix to the report provided insight data of both Go CV and Passport to Leisure and Learning Cardholders.

The Go CV card was free to obtain and available to all Coventry residents and currently operated two levels of discounting - a standard discount and an enhanced discount (Go CV+) for residents in receipt of qualifying benefits.  Go CV+ was effectively the equivalent to the Passport to Leisure and Learning (PTLL) scheme.  The Go CV scheme enabled residents to use sports, events and cultural facilities. In turn the Go CV card informed the development of initiatives to support increasing participation, especially amongst those least likely to participate.

It was proposed to transition the PTLL scheme and transfer members to the Go CV+ scheme which would simplify the collection and analysis of information and improve cost effectiveness through removing duplication of resource whilst improving the customer journey. There was no detriment to PTLL members through this proposal which would affect residents currently using a range of partner services, Council services, including adult education and parks.

RESOLVED that the Cabinet approves:

1)  The merging of the existing Passport to Leisure and Learning concession scheme into the new Coventry residents discount scheme creating a unified concession Go CV card. 

2)  Using Corporate earmarked reserves to fund 2020/21 costs, expected to be £72k. This allows time for officers to finalise a review of the scheme to understand the best way for GoCV to become self-funding.

3)  That services across the Council incorporate Go CV as a means of addressing health inequalities, and that, where possible, Go CV cardholders are offered discounts or other advantages across Council facilities, attractions and events.